Five minutes of video meeting fumbling can cost you three whole days of production.
It takes a little arithmetic to get there (see below), but those wasted moments when connections fail, windows won’t open, and attendees get lost within menu options are killing your video conferencing efficiency.
More importantly, those tech hazards and hang-ups are enough to keep your team and clients skeptical of video conferencing in general. That’s why the video industry has spent the better part of the past decade doing all it can to make business-related video calling easier and more accessible to the average employee.
We’ve seen hardware-heavy on-premise video deployments make way for cloud-based software solutions. We’ve seen IT-department-initiated calls replaced by one-touch control hubs. And we’ve seen on-site-only meetings expand to the everywhere of smartphones and laptops.
Now Logitech has refined that user-friendly evolution down to single-finger simplicity. Its new touch control display, aptly named Tap, lets you control everything in your conference room–from the lighting to the whiteboard to the actual video connection–with a single touch.
There is one catch, which may or may not apply to you: Logitech Tap video conferencing may be the easiest way to make a call, but it can’t do much to improve the quality of that video conversation.
Every Video Calling Minute Counts
Logitech’s goal with Tap is simple–make video more accessible, and more people (read: customers) will want to use it. It helps that the pain points of launching a video call are entirely relatable. The opening statement in this post about a five-minute video delay ultimately amounting to three whole days of lost production came from UK-based video platform vendor StarLeaf, which itself has done a lot to make good video more achievable.
Logitech Tap, and other products in its domain, is designed to win back lost hours.
According to their recent research, five lost minutes stretches out to more than 24 lost hours as follows:
- The average employee makes 26 video calls a month
- Five lost minutes during each call costs 130 minutes a month
- Extrapolated to a year, those wasted minutes amount to 26 hours of productivity lost
Now, it’s not a strict cause-and-effect outcome, but it does illuminate how much waste is generated by something as innocuous as not starting a meeting on time–especially since losing only five minutes isn’t too bad for the average office IT hiccup.
Logitech Tap, and other products in its domain, is designed to win back those lost hours and make video meetings as easy to start as finding a seat around the conference table.
What Logitech Tap Video Conferencing Does
Tap is essentially a flashy new video conferencing remote control dressed as an iPad. It’s a USB-attached AV controller that is able to interact with video conferencing platforms and accessories, such as whiteboards, as well as the controls of the room within which it all sits. In line with Logitech’s agnostic approach to all things video, it can be used with Microsoft, Google, and Zoom video conferencing platforms, and paired with a host of AV systems.
Here’s what it looked like at its ISE 2019 launch:
And here’s what it looks like when you let actors dance on it (well, near it):
Tap is a direct descendant of the SmartDock control hub that Logitech launched a couple of years ago to partner with Microsoft’s Skype Room Systems project. Tap, however, goes a step beyond SmartDock by taking control of in-room assets previously out of reach.
The pursuit of a video conferencing “singularity”–a simple, all-in-one video conference room system–has raged for years.
This sort of universal control idea is well established within the AV world, where the pursuit of a video conferencing “singularity”–a simple, all-in-one video conference room system–has raged for years. The vision is for a single device that can launch a video meeting, shut the curtains in the conference room, dim the lights, and make sure the conferencecam is focused and has everyone in the frame.
Logitech wants to deliver that omnipotence without all the cables, racks, and clutter of complicated hardware solutions. It may very well achieve that goal and bring us the most accessible and powerful video conferencing controller to date. And we’re impressed, too, by the USB connectivity and scalability of a remote that literally controls the lights, camera, and action of a video call.
However, there’s a lot more to a quality video call–and avoiding video calling delays–than the remote.
What Logitech Tap Video Conferencing Doesn’t Do
If you’re losing those five crucial meeting minutes we mentioned above to the initial start-up of a video meeting and the complexity of arranging a suitable calling environment, then Tap could be the end of all your worries.
The bottom line is that Tap can only solve certain problems.
However, if establishing that connection, sustaining it without dropouts, and maintaining high-quality video and audio during the call is causing the delays, then Tap could just be a nice hood ornament on an otherwise broken-down vehicle. To solve this issue, you need an infrastructure overhaul–cameras, broadband capacity, video platform, and so on–to improve the performance of your video calling engine. Of course, that’s not Logitech’s fault. In fact, the company’s consumer-priced 4K webcam and high-end Rally conference room package are affordable ways to improve your call quality. But the bottom line is that Tap can only solve certain problems.
In summary, Tap seems like a great solution to the final third of the video meeting menace. If the right hardware and cloud-based software are in place, it’s a great way to control it all. If they’re not, and that’s what’s costing you three days of production each year, then your best option is to find quality solutions for those basic building blocks of video conferencing–then give Tap a try.