Logitech’s Video Conferencing Management System Is Designed to Support Video Growth

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Logitech's Sync video conferencing management system

It may be a solution to a problem you don’t have yet. In anticipation of your future rollout of easy-to-use video conferencing equipment across your meeting rooms, conference camera manufacturer Logitech has created a simple video conferencing management system.

Logitech Sync is a free, cloud-based software management system (currently in private beta) that will allow you to monitor the performance of all of your Logitech video conferencing devices from a single interface.

It’s not a replacement for the systems administration tools your IT team has in place to maintain the health of your video deployment, and it won’t help you watch over your non-Logitech devices, but it does fall right into the Swiss company’s consumer-focused wheelhouse–its core management and monitoring capabilities are cost-effective (read: free) and easy-to-use.

Logitech has promised that more analytical functions and insights will arrive in 2020, and if you are a business with plans to expand your video conferencing capacity–or if you’re having trouble keeping up with all your existing devices–this cloud solution is going to make life a little easier.

Logitech’s Video Conferencing Management System

Sync is Logitech’s way of helping you future-proof your office for an anticipated surge in video conferencing demand–and, of course, building a little brand loyalty by tying devices and device management into a free, scalable package.

The anticipated surge in video conferencing is based on the fact that while more than 32 million video conferencing-related solutions were shipped in 2018, less than five percent of meeting rooms worldwide are currently estimated to be equipped with video endpoints. There’s clearly a lot of room for growth within the video conferencing hardware market. Logitech is imagining a future where every meeting room, small and large, is equipped with easy-to-use video conferencing devices–and that’s a lot for any IT department to manage.

The overall goal of Sync is to proactively address connectivity and performance issues before they disrupt your meetings.

In Logitech’s own words, Sync offers three clear ways to help you manage your video conferencing network as the growth of this technology spills over into greater demand for conference cameras in the meeting rooms of your office.

Monitoring: A real-time remote dashboard monitors the status and performance of Logitech devices within a network of video-enabled meeting rooms.

Management: Sync lets you deploy upgrades and bug fixes and configure settings from the cloud.

Insights: In future iterations of the product, Sync will collect data to let you know how and how often video meeting rooms are used.

Sync also comes with API interoperability that complements and enhances the application, and it already has partnerships in place with providers Barco, Domotz, Nectar, and Utelogy. The overall goal is to proactively address connectivity and performance issues in your video conferencing rooms before they disrupt your meetings. With Sync watching over every meeting room in your office, the hope is that you’ll never sit down in front of your conference cam only to find yourself unable to connect–or run into problems mid-meeting.

The Movement to Simplify Video Calling

The growth of video conferencing as an essential element of professional communication brings new challenges to the average workplace. Video usage is up, and with increased use come complaints and frustrations about the reliability and accessibility of the new technology.

If video calling is to become as ubiquitous as email and audio calls, it must be simple.

Logitech has been a prominent part of the push to maximize the video conferencing market by making things as user-friendly and platform-agnostic as possible. If video calling is to become as ubiquitous as email and audio calls, it must be simple.

That was one of the ideas behind the recent launch of Logitech Tap, a touch-screen video calling hub that makes it easy to launch video calls, and the continued rollout of more and more automation within the company’s selection of cameras–including an auto-framing feature that zooms, tracks, and focuses automatically based on the movement within its field of vision.

Sync continues that trend, though the target audience is now your IT department. And that is where Sync’s limitations will be noticed.

Sync Is Part of Your Monitoring Solution

As we mentioned earlier, Sync is intended to solve video conferencing problems before they impact video conferences. Your IT team will no doubt be pleased to be notified of a necessary upgrade or a connection failure from its monitoring system without having to check every individual device on a regular basis or hear about the problem from a stressed meeting host.

However, since Logitech devices are not network-enabled, Sync isn’t an add-on to your network administration system; it needs to be installed on the meeting room computer associated with a conference cam in order to manage that particular device. It manages your Logitech endpoints, not other connections in your network.

Sync makes a great addition to your administration toolbox, but it’s not all you need.

And of course, video conferencing monitoring needs to be about more than just hardware performance. As we’ve recently discussed, it should also include network functionality, connection integrity, and web security. In fact, most of these issues take precedence over a service focused primarily on spotting issues with hardware performance. 

In short, Sync makes a great addition to your administration toolbox, but it’s not all you need. Of course, if you use Logitech hardware, there’s no reason to pass it up: Sync is free, so there’s no risk involved, simple, so there shouldn’t be any integration clash, and scalable, so it will expand with your business’ video conferencing investment, provided you stick with Logitech products.

To the IT professional, Sync will likely be a welcome addition to a larger network puzzle. To any business growing into its video conferencing demands, it offers a nice way to handle and prepare for the massive scaling of video conferencing to come.

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