I know a way to make you love email.
It’s strange, I know, for someone who writes for a site dedicated to the instant, face-to-face communication of video conferencing to stand up for the asynchronous, text-based old tech of email–but you’re not thinking about email the way I am.
Your email address is just a point of contact. It’s an online phone number for an age without public phone books. It’s a Twitter handle, or a WhatsApp ID, or a Skype username.
If you think of it that way and you combine it with the emerging technology of WebRTC browser-based video calling, you can make email as dynamic as any of those other communications apps.
Direct marketing app Talk Fusion’s video email messaging service is an example of this kind of evolved email. It lets you send videos across devices and view them within your email account. Push that a little further toward live conversation, and you’ll get the kind of email you’ll love.
Talk Fusion Video Email
This isn’t a review or endorsement of Talk Fusion’s app or business model–we’re just interested in its combination of WebRTC and email. In summary, though, Talk Fusion offers a paid suite of video services that includes video calling, video newsletters and forms, group video meetings, and its video emails. However, it also operates as a multi-level marketing program, similar to Amway, wherein paying clients can potentially earn commission by using its video apps to generate sales. If you are interested in that sort of operation, please do your own thorough research. You’ll find some Talk Fusion reviews here, and here, and here.
Like I said earlier, what we are interested in is the WebRTC technology that makes all those video newsletters and emails work. The companies and people receiving these emails don’t have Talk Fusion apps of their own or specialized email accounts to play the videos. With WebRTC they don’t need them, as their own web browser will play the video, or host a live video call for that matter, without any downloads or plugins.
WebRTC Video Calling
WebRTC (Real-Time Communication) isn’t really new technology so much as it is an agreement between major browser owners to share common codes and hand the keys to their background programming to the public. It means that app developers–Talk Fusion in this case–can tap into the video and audio capabilities built into a browser such as Google Chrome, and use those to launch their own multimedia, including video calling.
When you get the Talk Fusion video message in your inbox you can watch it right away. There’s no app to download, no agreement you must sign, and no second-hand link to an impersonal looking YouTube video. Talk Fusion’s app uses your browser to play its files. In a direct marketing sense, that lets you create a far more intimate connection with the impression that this video was made just for the client–it’s playing in their personal email account.
If that message is so engaging that your potential client just has to speak with you right now, you can add a little more WebRTC magic and turn their email into a direct video portal to you.
Email-to-Email Video Calling
So, when you send your Talk Fusion-style video email you could embed a direct “call now” link within the text. When the recipient finished watching your video, they could click the link and be dropped into a video call with your operator–you could link it to an audio call as well, but who’s going to be impressed by that?
If meddling with computer code seems too daunting, you can use existing professional (and free) WebRTC apps like Talky or Appear.In to do the job. The customer will be sent directly to your personalized video chat room–just make sure there’s someone there to greet them!
Perhaps one day we’ll use these embedded links to turn our boring old email accounts into social video calling portals. If your friend has access to a compatible browser, you should be able to make a connection. While we keep searching for the ultimate email killer, the fact remains that just about everyone has an email address, even if they aren’t all members of your favorite video calling app. If you could call your friends via the email account on your phone, you’d have to admit a little more fondness for this aging, though not yet dead, technology.
Image Sources: Flickr CC User notoriousxl