Why Corporate Live Streaming May Be the Most Effective Form of Company Messaging

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Corporate live streaming a shareholders' meeting

Warren Buffett has been doing it for years now and most people in the business world would agree that if it’s good enough for him, it’s certainly worth trying. It’s corporate live streaming, and it is one of the best ways to bring your message to the wider world.

Using the same technology that powers your video conferences, you can live stream your presentation to reach an almost limitless mass audience. Alternatively, you can use the digital lectern to address your own internal audience, giving company-wide messaging a more dynamic and immediate element than a written memo or static corporate video.

Corporate live streaming is a 21st-century way to create and disseminate corporate culture and entrepreneurial vision. It may be just the emotive spark your corporate messaging has been lacking.

Live Streaming Isn’t Just for YouTubers

When we think about live streaming, most of us will immediately rush to visions of digital teen idols hamming it up on YouTube. And it’s true that fortunes and fame have been amassed by the otherwise anonymous through anarchic DIY performances live streamed via Facebook and YouTube to audiences than regularly number in the hundreds of thousands.

Warren Buffett has been using live streaming to broadcast directly to shareholders and the wider business world.

But live streaming is not all crazy stunts and viral marketing. For several years now, venerable magnate and investor Warren Buffett has been using live streaming to broadcast directly to shareholders and the wider business world from his annual Berkshire Hathaway meetings. The live streams give him a digital platform to impart his ideas and the state of his holdings to the general public and media in a manner which he can control entirely. If you are so inclined, you can watch the billionaire strut his stuff at the recent 2019 event in the video below, which was wisely sponsored by Yahoo Finance:

What Buffet can achieve through live streaming is a mix of both open and closed messaging. He is able to speak plainly in an intimate setting, directly addressing his online audience. And yet, everything he says is on his own terms and presented in its full context–he no longer has to rely on media representation in order to send his message beyond the confines of the room where he’s speaking.

For once in life, what Buffett has, you can have too.

Live Streaming Technology Is Cheap

You don’t need access to billions of dollars in order to buy airtime anymore. In fact, as long as you consider the internet to be a viable public forum, you don’t have to pay a cent in order to potentially reach the kind of audience traditionally reserved for a major public broadcaster. With the number of online video viewers in the U.S. expected to exceed 236 million by 2020, live streaming is an undervalued business communication tool.

Most of the modern webcams designed for video conferencing are also well-suited to live streaming.

Access to live streaming sites such as Youtube and Facebook Live is free, and provided you don’t breach morality regulations, it is unrestricted. If you’re new to the medium, we can help you get broadcasting with guides on how to stream to multiple platforms, live stream from your own branded website, and live stream an event.

The technology required to create and broadcast your messaging is also accessible and affordable. Most of the modern webcams designed for video conferencing are also well-suited to live streaming. Some are even configured for optimal live streaming with high frame-per-second rates that focus as much on the smooth and steady flow of imagery as the clarity. With a high fidelity microphone in place and a little thought to the lighting and surroundings in your stream, you can comfortably go live online for around $200.

Corporate Live Streaming Creates Corporate Identity

Your live stream messaging doesn’t have to rely on online platforms such as YouTube. Video vendor BlueJeans has teamed with Facebook to enable virtual, interactive town hall meetings that can be attended by hundreds of individuals across multiple in-room and online locations. That kind of reach could let you address an entire network of colleagues and stakeholders in an internally dispersed enterprise. For internal messaging, Zoom also offers live streaming to its webinar customers, and many workplace collaboration platforms, such as Slack, offer apps that allow live streaming.

The power of this live-streamed communication lets an enterprise speak with one voice in times of celebration or crisis and enables instant, direct, and uncompromised messaging.

Live broadcasting also allows you to simultaneously notify employees of major company achievements and current forecasts throughout your organization without leaving your main boardroom or office. In addition, you can invigorate these messages with your own personality and the added dynamic of live interaction. If you wanted to, you could even open up the viewers’ end of the proceedings to comments by activating the webcams and connections on the other side of the video.

The power of this kind of communication lets an enterprise speak with one voice in times of celebration or crisis and enables instant, direct, and uncompromised messaging that can galvanize an organization. Whether it’s targeted at an internal or external audience, corporate live streaming has the potential to be the most effective means of giving your company a voice.

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