Video has become the dominant language online. Almost half of the internet population spends more than an hour a week watching video on Facebook and YouTube alone. Fully one-third of all the activity that takes place online is dedicated to watching video.
It has become the way to reach an audience. That’s great because it’s free to create, free to upload, and free to house on your own website. And the most immediate way to tell your own story via video is live streaming.
By learning how to live stream on your own website, you can better control your own message and position it to lead your customers, clients, and followers to take the action you want them to take. Research shows you’ll also get people lingering for longer on your site if you add video.
In short, video is the dominant language of the digital world, and you can use it to express your own personal voice.
Getting Ready to Live Stream
VC Daily has previously walked you through how to live stream for free to the major online broadcasters like Youtube and Facebook and how to live stream to several platforms simultaneously to increase your exposure. The next step is to bring that video connection back home to your own site. However, you’ll still be using a site like YouTube to host the video, as you don’t want the responsibility for carrying all that digital weight on a private server or personal device.
Before your video can go live, you’ll need to download a software encoder to turn your live action into a digital signal that can be unpacked and viewed online. Leading brands include Adobe, Telestream, and Teradek VidiU, but if you use a public broadcaster as your base, such as YouTube or Facebook, you’ll find the installment comes as part of their step-by-step guide. Some of these sites will place a branded watermark in the corner of your video, so you’ll want to take that into consideration.
Once the software is in place, you’re ready to start broadcasting from your own digital channel.
How to Live Stream on Your Own Website
Online video conferencing and communication is all about keeping things simple for the end users. As such, most of the major broadcasters make it easy for you to launch a live stream on your own website. Even if you have to gather the final link yourself, it’s a simple process.
Once your window is established, you just need to embed the live link. Your stream will now run as smoothly on your own site as it does on the popular video sites. You can even stream the same thing in two places simultaneously, or put a link within your Facebook page and alert your social circle that you’re on the air. In truth, it can be safer to host your stream on a professional service like YouTube where you’ll get a backup broadcast in case of technical gremlins or excess demand, but the reward for going it alone is that you’re able to provide a more personal touch.
Why Live Stream to Your Own Website
The fewer demands you make on your audience, the greater chance you have of getting your message across and getting them to take the final step into action. With a live stream placed right next to the products or services you have on offer, there’s no need for them to switch sites. Following a link may have become commonplace, but why leave your customers vulnerable to the distraction of a column of inviting videos from other businesses?
Plus, connecting your message directly to your site lets you become more than just a retail outlet. You can draw your audience into a range of other videos and articles that offer a broader discussion on their field of interest. You can develop a reputation as a thought leader in your industry, a source of original ideas and commentary on your slice of the digital world.
People visit YouTube for music videos and momentary distractions. They visit Facebook to stay in touch with personal gossip and laugh at cat hijinks. Don’t let your message become lost in an avalanche of inconsequential content–speak with your own unique voice and stream your image directly to your own website.